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My Year At Wal-Mart

Julie Roehm got a call from her boss's assistant at 12:15 p.m. on Dec. 4. J. John Fleming, then chief of Wal-Mart Stores Inc.'s (WMT ) marketing department, wanted a word with his senior vice-president. Walking to Fleming's office at the Bentonville (Ark.) headquarters, Roehm recalls thinking she was about to be fired. She was right. Ten months after being recruited to help modernize Wal-Mart's tired brand, Roehm was out.

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