|KGA/KACS EXCLUSIVE! In Pursuit of Your “Dream” Customer
|Posted 10-07-14 - Imagine a customer who visits your retail locations more often than your average customer, who spends more than your average customer, who purchases from some of your key categories more often than your average customer and who is more loyal to a particular retail outlet than your average customer. Can you imagine that customer? Well, you don’t have to: That customer is a regular lottery-playing customer.
After having worked for a multi-state convenience retail chain for over twenty years and now consulting in the retail channel for another 16, the customer I just described above is my idea of a “dream” customer. But the total value to your revenue stream of the customer who plays the lottery on a regular basis has been poorly understood and under appreciated by the retail community for years, myself included.
Kentucky Grocers Association (KGA)/Kentucky Association of Convenience Stores (KACS)
512 Capitol Avenue, Frankfort, KY 40601, Phone: 502-696-9153, Fax: 502-875-1595
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